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the company
we believe a baby star is born every day. baby star is a baby apparel and accessories company that creates products for the design-savvy parent and the texture-loving child. Born out of the desire to balance style and functionality, baby star strives to create essential items for both baby and parent in a clean, simple and modern way. All of baby star's products are made out of combinations of 100% cotton and formaldehyde-free fabrics, making them safe for baby and the environment. baby star believes in responsibility, sustainability and creating safe products for children.

the inspiration  
dana bach johnson started the company in fall of 2004 with the purpose of making her new little star shine. after the birth of their first son, dana and her husband bo tuned up the sewing machine to craft the accessories they desired. by joining together dana's background in advertising and bo's in marketing, they developed products that blended cool, hip designs with ultra soft textures. baby tested and parent approved, all of these elements fused together fueled the birth of baby star. now with their three boys in tow, they discover inspiration together everyday.